In our recent report on Social Media in Australia, ‘The Rise and Rise of the Social Network”, I highlighted Social Networking and Forums growth and predicted that it would overtake Search Engines in visits during the weeks either side of Christmas.
The chart below confirms that during the week of Christmas (week ending 26 December 2009) the Social Networking and Forum industry category overtook Search Engines share of visits for the very first time. While this looked like a short term lead,…….Continue
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